Dior x Liberty london 2023

Dior Window Installation for Liberty London

Cannage sample sent to the Maison for approval

3D Contouring & Laser Sculpting Techniques

Rear Lit LED Wall to enhance display product

Thélios [part of LVMH group] recently partnered with TwentyTwo to create an exquisite window installation for Dior at Liberty, London.

The collaboration between TwentyTwo and Thélios was instrumental in bringing this project to life. The team's expertise in visual marketing and high-end manufacturing, combined with their passion for design, created a truly unforgettable experience.

The project began with a detailed briefing from Dior, outlining the brand's vision for the installation. To produce an illuminated wall display showcasing the iconic cannage of Dior’s quilted handbags with floating eyewear.

The team at TwentyTwo worked closely with Thélios to ensure that the final result would be nothing short of spectacular.

TwentyTwo researched and experimented with different techniques, materials, and lighting options to bring the renowned cannage of a Dior handbag to life.

The final installation was a masterpiece of craftsmanship and attention to detail; using 3D mapping , CNC laser sculpting and powder coating to create an accurate Dior cannage sculpted into the surface of the display wall.

The panelled wall was then backlit, casting a warm glow through the display and highlighting the intricate texture and appearance.

The iconic Dior brand was captured perfectly, and the lighting created a warm, inviting atmosphere that showcased the Dior eyewear in all its glory.