Lacoste x Wimbledon 2024

Our Render for Lacoste Approval on Pop Up Design

Lacoste Pop Up Display in Production

Front of Lacoste Pop Up Display in Situ

Lacoste Pop Up Display in Situ

For the Wimbledon season, we had the exciting opportunity to create a pop-up display for Lacoste that perfectly captured the spirit of the iconic tennis event while meeting the brand's high standards for sustainability and design.

The brief called for a small, lightweight display that would be easy to transport and adaptable for future use. We designed a modular structure with a removable base, allowing it to be effortlessly disassembled and reassembled in different locations or for various purposes. This flexibility not only maximizes the display’s utility but also aligns with Lacoste’s commitment to sustainability.

To add a touch of elegance to this temporary installation, we incorporated mirrored edges that reflected the sophistication of the Lacoste brand. These mirrored elements elevated the overall aesthetic, proving that even lightweight and temporary displays can exude luxury and refinement.

Crucially, the display was designed in full compliance with Lacoste’s environmental specifications, achieving a high sustainability score. From material selection to construction methods, every aspect of the display was considered to minimize environmental impact. Additionally, we ensured that the installation adhered to all public space regulations, guaranteeing both safety and accessibility.

The result was a chic and functional pop-up display that not only resonated with Lacoste’s brand values but also met the practical demands of the project. Our ability to blend sustainability with elegant design showcases our commitment to creating innovative solutions that stand out, even in temporary settings.